Going green as a company can be complex and daunting. It also can mean loss of revenue and reputation if your “green” moves are not the right ones, or didn’t go far enough.
Many companies and organizations have taken important and significant steps toward a sustainable operation. Businesses and individuals need to tackle serious environmental issues that affect our future and quality of life. Thanks to environmental awareness efforts that began with the first Earth Day in 1970, we’ve all learned the importance of recycling, turning the lights off and waste reduction. Today, we’re opting for online billing, hybrid vehicles and green investing.
Nevertheless, environmental trends, issues and expectations are rapidly changing. Environmental practices are now expected of companies. “Green” report cards rate company efforts. Potential hires analyze a company’s green initiative before accepting job offers. The term “greenwashing” is slapping companies in the face as they rush to meet the demands without analyzing expected outcomes and true positive impacts. News reporters are “exposing” green facades and taking a more skeptical view of corporate green efforts. Consumers are beginning to make conscious choices about product selection. (Studies show consumers are expected to double their spending on green products and services in 2008).
The bar is constantly being raised.
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The task before companies is not only how to communicate your “greenness,” but whether your initiatives have gone far enough to meet increasingly tougher expectations of customers and the news media.
A meaningful green program today involves changing corporate culture and global considerations.
The Wolcott Company offers companies experienced counseling and analysis of sustainable practices and initiatives. Beyond the paradigms of “corporate social responsibility” and ethical behavior, CorporateEco offers companies a nearly one-stop solution to meet and maintain a sustainability initiative. CorporateEco involves a detailed “core belief” questionnaire to evaluate financial and strategic objectives, ability to change, willingness to adapt and brand development. Research analyzes such areas as competitive landscapes, consumer response and supply chain vulnerability. Strategies and programs are specifically designed to assure vertical integration and successful implementation.
Through unique partnerships and affiliations with companies experienced in energy assessments, latest technologies, cost/benefit analysis, advertising and energy rebates, The Wolcott Company provides companies a comprehensive solution to cost-effective environmental achievements and meaningful communication of sustainable initiatives.